Monday 9 March 2015

Numero


Numero started as a monthly French magazine founded in 1998 by Elisabeth Babeth Dijan. The magazine has gone international with editions now in Tokyo, China, Thailand, and Russia. The magazine covers fashion, beauty, design, health, architecture and decor. Elisabeth Dijan said "I was bored with the magazines that told me how to seduce a man, I wanted to create this magazine for an intelligent, smart woman who wants to read about art, design, music: not about stupidity - creams that take away your wrinkles, you which is stupid."

With this being said I think it shows the magazine is kind of aimed at a slightly older more sophisticated female audience. The covers kind of give off a more mature vibe, whilst still keeping it fun and interesting.

Overall I think visually Numero is really beautiful and has some interesting articles. I think that it's a very high-quality magazine, with the same readership as a magazine like Vogue.



Babeth Djian | BoF 500 | The Business of Fashion (no date). Available at: http://www.businessoffashion.com/babeth-djian (Accessed: 20 February 2015).
Diderich, J. (2014) ‘Advertising Executive Buys Numéro Magazine’. WWD. Available at: http://wwd.com/media-news/fashion-memopad/advertising-executive-buys-numro-magazine-7812573/ (Accessed: 20 February 2015).
‘Numéro’ (2015) Wikipedia. Wikipedia. Available at: http://en.wikipedia.org/wiki/Num%C3%A9ro (Accessed: 20 February 2015).

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